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With a focus on enhancing academic skills, this course sets you up for success as a student. Importantly, you will learn essential Microsoft Office (Word, Excel, PowerPoint) competencies required to succeed in an academic and business environment
In this course you will learn to write strategically for specific contexts and audiences. You will employ best practices for academic writing, email etiquette, business communications, and writing persuasive ad copy. By the end of this course, you will be an adept storyteller who can write creatively, concisely, and with intent.
This course allows you to discover your creative potential. Picasso said that every child is an artist and the problem is how to remain an artist once we grow up. You will learn to express your thoughts and ideas through creative mediums and find the freedom and confidence to risk creatively like a child
This course develops awareness and understanding of cultural diversity, which is essential for success in today’s world. From relationships in the workplace to wider global issues, you will explore diversity in varied social contexts. Focussing on Canadian society, you will learn about Indigenous history in Canada, diversity in the workplace, understanding religious identities, LGBTQ+ and gender rights, media and bias, advertising to a multicultural audience, and much more.
In this course you will critically explore marketing principles, concepts and models from a practical perspective. Focussing on a variety of real-world business examples and case studies, you will explore marketing research, advertising, branding, and ethical issues. You will apply the skills to develop a marketing strategy for a brand of your choice.
In this course you will learn how Canadian businesses operate, how they are structured, and the different strategies they employ to find success with their teams and in the global marketplace. You will build a mock company and create a business plan using the Business Model Canvas. You will also explore business finance, social responsibility, and international business strategies.
This course expands on your work in ‘Writing with Purpose’ as you transition from written to verbal communication. By analyzing some of history’s most famous speeches, you will develop effective public speaking techniques. Topics include active listening, speech delivery, your voice’s toolbox, vocal warmups, fighting speech anxiety, body language, presentation aids, and storytelling.
Interpersonal skills, also known as people skills, refer to how you communicate and interact with others. Exceptional interpersonal skills can improve your job prospects and enhance your career trajectory. In this course you will learn how to shape effective messages and build positive relationships with others. You will learn and practice the characteristics of ideal communicators, develop your emotional intelligence, become aware of your communication styles, achieve greater self-awareness, and investigate leadership skills.
Today’s global digital landscape is forcing marketers to constantly adapt their advertising and public relations strategies to engage their audience. Through a combination of theory and practical application, you will navigate reputation management and develop effective marketing communication strategies. You will also explore current design software to create ads and content.
It’s essential for business and marketing professionals to have an understanding of mathematical principles in order to analyze data and make effective business decisions. This fast-paced course will introduce you to fractions, percentages, algebra, graphing methods, and the use of quadratic formula.
This course provides you with the essential skills needed to plan and execute a corporate event. Through a practical, hands-on approach, you will learn the importance of setting goals, budgeting, logistics, booth design and development, event project management, trends in event sustainability, risk management, marketing and promotions, and post-event evaluation.
In this course you will explore the world of digital marketing and learn how it is integrated into traditional marketing channels to achieve an organization’s marketing goals. You will learn how to develop an integrated digital marketing plan using various strategies and software platforms, including search engine optimization, analytics, email marketing, paid and organic social, influencer marketing, and multimedia content creation.
This course introduces you to the basic principles of microeconomics and macroeconomics. The concepts covered in class will encourage informed discussion around issues covered in the media. You will gain an understanding of how political, social, and market forces impact the Canadian and global economy. You will also learn how to measure the performance and health of an economy.
In this course you will explore the different steps in the sales process and learn how to cultivate long-term, trusting customer relationships. Important topics covered include prospecting, handling objections, the elements of a successful sales presentation, the structure of an effective close, and follow-up best practices. Role-play, in-class discussions, and an examination of real-world business case studies will play a key role in understanding and applying all the learned concepts in this course.
This course explores every step of the job-hunting process leading to career success. You will learn best practices for seeking employment, networking, building a resume, managing your online presence, writing cover-letters, interviewing, and starting at a new workplace.